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A comment on A crowd-sourced social media swarm that is betting Tesla will crash. Parent comment

Re:A crowd-sourced social media swarm that is betting Tesla ... by FireBeyond on Thursday April 25, 2019 @05:17PM (#19752595)
> Tesla doesn't have an advertising budget.

This is an oft-repeated trope, but one look at Tesla's reports will show it's not the case. Last year, approaching $100M (I want to say certainly greater than $80M) spent on "Advertising and marketing".

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Re:A crowd-sourced social media swarm that is betting Tesla ... by zaroth on Thursday April 25, 2019 @07:01PM (#19753327)
Absolutely true. I’m sure the Referral program cost is the majority of that.

They have a highly effective, modestly funded, non-traditional advertising strategy.

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Re:A crowd-sourced social media swarm that is betting Tesla ... by harry8 on Thursday April 25, 2019 @09:15PM (#19754036)
I really hope the onion writers they hired are getting well paid as a part of that.
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