It already has happened. Fast food chains have at least had to apply some humane standards to the meat producers they buy from thanks to pressure from the public. And many of them are also rolling out meat substitutes due to customer demand.

Most social change comes from the ground up, not the top down. Companies like Tyson aren’t inherently evil, they just prioritize profits. Tyson is investing in meat replacements right now because customers have said they want them.