Am I the only person that read a) and thought "who cares?" I've been an entrepreneur for almost 2 decades, and none of that stuff really mattered to me. Give me crap food, old clothes, beat up equipment, and an exciting project to work on and I'll be fine. Yeah, Swedish masseuses would be nice, but I don't understand how that can make up for a tough work environment. People are motivated by what they're working on, not the stuff around the edges that dresses it up.