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Re:In Online Privacy Plan, the Opt-Out Question Looms by earl on Sunday December 05, 2010 @11:54PM (#1973971)
Anybody who works in the industry has heard of them -- they're the IAB in IAB standard ad sizes, etc.

What do you mean by submarine?

Re:In Online Privacy Plan, the Opt-Out Question Looms by dadkins on Monday December 06, 2010 @12:01AM (#1973989)
http://www.paulgraham.com/submarine.html

Article supplied by industry group or PR firm, passed off as original reporting.

edit: Compare it to this article in the new york times, http://www.nytimes.com/2010/12/02/business/media/02privacy.h..., three days earlier, which contains the FTC perspective, as well as comments from Google and Mozilla (and a note that Apple declined to comment).