> What is different — generally — between the way Amazon determines prices, in your example, and the way Google determines the best search results?
The fact that the US only cares about how action like this effects the price an end-consumer pays in a good
In fact almost all large businesses use these types of data to maximize profits, I would assume. Is there a functional difference between changing a digital page to optimize return and changing a store shelf configuration at Wal Mart to do the same? Because of course Wal Mart uses analytics to determine their store layouts and deal placements etc.