Optics don't seem to matter as much in some cases. There was a big hue and cry in 2014 when Condoleeza Rice was appointed to the board of directors of Dropbox. She's still around on the board. [1] All the protests with #DropDropbox, the threats to ditch the service and actions by many to ditch it didn't achieve much.

I doubt if many people understand the deep implications of The Patriot Act as much as they may understand water boarding and other tactics.

[1]: https://www.dropbox.com/about