Amazon is not available in the Netherlands. There is already a large party, bol.com, that through deals with the post-office can deliver same-day delivery throughout the Netherlands, provided the order came in before 2pm. Otherwise, they provide next-day delivery.

They were acquired by the largest super market chain (Albert Heijn), so now you can pick up packages at the super market throughout the day and in the evening. I think both of these advantages are difficult to match by amazon, and they were probably the reason that amazon chose not to enter the Dutch market.

Just because Amazon has 'won' in most places, does not mean they can not be beaten by a player who knows the local market and has better connections.