The example may be US-centric, but that really doesn't invalidate the point of the argument: that late comers may come to dominate the market by copying others. I really don't need a global example or eurocentric example to make the point, but if you don't want Apple, take Google's Android, IBM'S PC, etc.

Edit: How about Google? They copied Yahoo and AltaVista, and their search engine has become so ubiquitous with searching that it's a word in the dictionary now.