I think part of the problem a lot of the time, is Asia gets bundled together... I mean Indian culture by itself is varied, let alone Japan, Taiwan, Singapore, China and other Asian countries. Much more so than even intra-US variances between D and R. You need businesses that understand this, or need to stay in more localized regions and expand as one's understanding expands.

Culture is varied and in many ways everything. Competition is also biased and fierce. At least that's my understanding of things (as a white guy born and remaining in the SW USA).

I do find it funny that Amazon is pivoting to "high quality cross-border sales" considering that into the U.S. seems to be low quality, high markup sales (including high levels of counterfeits) with no end in sight.