I thought it was really interesting and enlightening that anyone could think about a restaurant this way - shows how little I know about the hospitality industry. I always pegged it to be going for different social classes sort of thing, but then I could never figure out why a burger and fries at a red robin is about the same as most steakhouses, and people were okay with that.

It definitely does make you feel like you don't need to impress anyone to be there - the real value that comes from making a place people feel socially relaxed is something I haven't thought much about.