It's still such a niche market that expanding it right now is the best thing for all the players. Beyond Meat revenue is $33m compared to say Tyson at $33b. The veggie meat market is also a lot less homogenic than meats since everyone makes their own proprietary blends from thousands of possible ingredients. Compared to say cheap chicken where it's impossible to tell brands apart.
Re:Beyond Meat S-1
by freewilly1040 on Monday April 22, 2019 @03:59PM
(#19722276)
If they have different flavors that different people prefer then it's probably a safe bet that there will multiple companies that last in the market.
For example, both Beyond Meat and Quorn sell meatless "beef" crumbles. Each has a noticeably different flavor and fairly different nutrition (The Quorn has significantly fewer calories, but less protein for example). I would be sad if either one went out of business because I use them differently.