I genuinely can't imagine an outcome where these don't become commonplace. Not going to predict that they're going to replace beef or anything, but it won't be weird to get a meat substitute burger from Wendy's or the like.
Burger King (limited trials) and White Castle (370 outlets), already carry Impossible Burger patties.
https://www.theguardian.com/business/2019/apr/02/burger-king...
Re:Beyond Meat S-1
by toomuchtodo on Monday April 22, 2019 @05:49PM
(#19723338)
White Castle Impossible patties are delicious. I don't order traditional meat there anymore because of it.
You can already get them from places like White Castle, so I'd say you're right. What I'd really like to see is for the price to drop to a bit below that of the beef patty to help entice people to switch.
So much of short-term adoption of these is tied to marketing and time, but their long-term success strikes me as a foregone conclusion.
In marketing, they will need to get past a latent psychological hurdle and in time, waiting for the crotchety older folks who insist, no matter what, on a "real burger." Both things are related to the living generations who have grown up with "real burgers."