When you run a multi-billion dollar company, you need to know why you do 90% of what you do. If you don't, you can talk about it with people called "lawyers" who can tell you whether it's a good idea or a bad one before you do it.

They demoted two employees who were highly performing, weren't told otherwise, but coincidentally highly instrumental in organizing and staging protests. Doesn't take a genius to figure out why they were forcibly transferred.