Sometimes you’ll build up long lasting, trusting and mutually beneficial relationships with some of your best “customers” (a person you do business with inside a company) you’ll even do business with these individuals across different companies. The times I’ve sent my customers something (be it a swag pack, bottle of drink or anything) it’s been really appreciated. A handwritten letter would be amazing! I did send a hand written thank you letter to a customer once (but the person is a good friend too so it didn’t count as much, although I thanked him for being a customer and wished him luck etc) and he was super excited and happy about getting a physical post card in such a digital age. It definitely is a good thing to do, and helps keep things human.

That's a good point, I guess it means more than a printed letter. But I'm still skeptical that you can outsource something as personal as your own hand writing. I feel it breaks down trust and diminishes the effect of your real hand written letters ...

I see your point, I think from a different angel— it depends on your use cases and how much time you want to save.

You don't send handmade letters if you need to save time.

Mind elaborating some of those use cases?

I can't answer if the receiver should feel as if the letter should be written from the heart or not... but I think some businesses are interested in sending nice handwritten letters. I see people in jewelry and fashion industries interested in sending these crafted handwritten letters to their clients as a thank you note, etc. It seems like they value their packaging. I am still learning why some of my clients are interested in this product myself ¯\_(ツ)_/¯ . My conclusion is that they want to stand out.

I agree with the final conclusion. Thanks for answering