It’s an easy day when I have dimensions on the order of a wavelength. Usually it’s 1/10 or less, and shoved up against metal.
What is your general approach to matching these very short radiators?
It’s really the ratio of radiation resistance to conductor resistance. You can shrink an antenna to infinitesimal size, made of perfect conductor, but as the radiation resistance decreases, it’s more difficult to impedance match. An infinitesimal antenna would have zero bandwidth. Sort of like Bode Fano criteria limiting bandwidth versus impedance.
There is a Chu theoretical limit which limits antenna efficiency and bandwidth given volume, hence 3D fractals and other stuff. Ain’t no free lunch. A lot of antenna research is who can get closest to the Chu limit. Sort of like coding and the Shannon capacity.
https://en.m.wikipedia.org/wiki/Chu–Harrington_limit
There is still a lot of snake-oil in antennas, some of it fractal related.
The design of those elements and the circuits using them was historically pretty independent from formal electromagnetic theory, as developed by Maxwell. The intersection was Oliver Heaviside, at the end of the 19th century.
Before Heaviside, RF electronic design was a largely a matter of groping though the practicalities of employing those circuit elements to create oscillations and couple them to resonant wires supported as high as possible.
As the peer posts explained, antennas are resonant structures in which electrons are caused to slosh back and forth. As they slosh, they accelerate, and as they accelerate, they radiate electromagnetic energy. But, it is best to stick to the rules of thumb at the level of the ARRL handbooks. To understand the EM theory related to radiation and antennas, you really need to work through to the final chapters of Griffiths, "Introduction to Electrodynamics".
But that is not necessary to get an intuitive understanding of antennas, to construct them, or to run the modeling software.