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Re:Instagram hides Like counts in leaked design prototype by wongmjane on Friday April 19, 2019 @01:18AM (#19697269)
That's just the journalist's take on the feature.

In Instagram's app itself, the feature is elaborated as follow:

> We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.

source tweet: https://twitter.com/wongmjane/status/1118970853654290432

Instagram then stated to the press they are:

> exploring ways to reduce pressure on Instagram is something we’re always thinking about

Re:Instagram hides Like counts in leaked design prototype by twiss on Friday April 19, 2019 @01:29AM (#19697302)
It's also possible that they're experimenting with this in anticipation of https://news.ycombinator.com/item?id=19665221 (a proposed ban on likes for children).