It's like the dating app equivalent to Network Decay [1]. The problem with dating apps is the same problem with Facebook (or even more accurately, LinkedIn): the business model does not align with the interests of users. For a dating app, users don't want to mess around in endless cycles of conversations that go nowhere. Users want to actually meet someone and have a meaningful relationship. Match Group do not want this. They want users to stay on the app long term and keep going on dates but never settling down.

[1] https://tvtropes.org/pmwiki/pmwiki.php/Main/NetworkDecay