I think this is exactly it: the big problem with dating apps is that every time the product succeeds, they lose two customers. The better the product, the lower your user retention rate.

Tinder-style hookup apps don't have this problem, at least to the same degree.

There’s always people falling in and out of love or new people waiting to find their match. I don’t think it’s a resource limit but rather a how do I get more people to use it to replenish the ones who left. Even couples have single friends that they try to set up, maybe a feature to aid in finding a 4th wheel

The difference between what dating sites want and what their users want occurred to me a few years ago. Users (well, people like me, I’m not necessarily representative) want a good long-term match. Sites want users to keep coming back, which means relationships that fail before the site deletes your data.

Perhaps, but if I wanted OKC to be like Tinder, I'd just use Tinder.