I agree, although perhaps I am hypocritical, because I use gmail and google maps. I have jettisoned FB though.
<<Things have already been leaked, and what has the material damage been?>>
I think you're probably right, that this was their main point. To address it, I'll just briefly point to
(Edit: I may not have directly addressed their point here, but I dont think personally that I need to actually see something bad happen on US soil to assume it can't or won't happen if there is no principle to prevent it)
- the myriad oppressive regimes and violent drug cartels that use even publicly-available information to target political opponents.
- the ability of even casual users to create advertisements targeting (or excluding) ever-smaller circles of identifiable traits
- vast and secret subpoena powers by the US government and her allies
- severe political polarization centered on the US, in which the government and its powers flip poles every few years: what is okay for "our guy" to do (e.g. secret assassination lists, secret trials, rendition) will be available for "their guy" in a short while.
- AI being to identify ever-accurate and surprising correlations between lifestyle choices and political views.
Hopefully, nothing bad will happen.
You can get higher insurance price if you insurer knows "something" about you or you can be denied insurance at all if they suspect that you are, say, an addict (and this does not have to be true, some "clever" AI will just qualify you as an 34% addict and good luck if such nonsense data, derived by some SF "move fast, break things" startup, will be interpreted in a sensible way by the insurer).
From the information Google/FB has they can derive that someone has a mistress and those who will learn that might try to blackmail such person. Or someone is looking for a new job and informed person can sell this konwledge to one's current employer.
"Someone in the future might do something untoward" is not concrete.
https://www.forbes.com/sites/kalevleetaru/2018/07/20/faceboo...
https://www.forbes.com/sites/kalevleetaru/2018/07/20/faceboo...
I personally don't agree, but I believe that was op's point. I think the low probability dystopian possibilities are severe enough to outweigh the casual benefits.