True but its a bit of a problem when your hegemony keeps getting threatened by the latest flavor of the month social network and quarter after quarter your getting pressured by shareholders to keep increasing advertising revenue.

Buying a company out is much cheaper than it disrupting you .

true but future companies are under no obligation to sell and as facebook's reputation goes down the gutter i would say are even not likely

The future companies that don’t accept buy outs and are successful are obviously the ones who will beat you .

SnapChat?

True but future companies’ decisions to sell will in almost all cases not be based on FB’s reputation - even if it goes down the gutter - than the material terms of the acquisition.

And as for those that don’t get acquired, I think we can all take a quick look at Snap’s market performance and bleeding execs. That’s not to say that FB will not be disrupted - everyone eventually is. Just that it doesn’t seem likely to happen anytime in the near future.