...only that Amazon, instead of taking this eroding of consumer trust anywhere as seriously as they should, are adding gas to the fire by introducing their own brands all over the place.

Looks like they‘re going down the LinkedIn route: If you have so many business models that they start cannibalizing each other, it‘s getting dangerous.

I get where you're coming from, but I remember an all hands back in the mid 2000s and someone asked Jeff, what's up with Amazon MP3 isn't that going to cannibalize our CD sales? And Jeff said, absolutely, but if we don't cannibalize our CD sales someone else will. Controlled autophagy is healthy. Coincidentally, this principle applies generally, which is why intermittent fasting is a thing.