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Re:A tale of how Google tried to win against Mozilla by Angostura on Monday April 15, 2019 @04:48AM (#19664008)
> only simple messages like 'make a profit' get through on average.

That was always the power of 'Don't be evil'. It gave employees official permission, perhaps even requirement to challenge decisions that could at least be thought of as being evil in some way.

It was a shame it was deprecated.

Re:A tale of how Google tried to win against Mozilla by itronitron on Monday April 15, 2019 @05:55AM (#19664220)
a colleague of mine pointed out many years ago that the slogan is not in fact 'Do be good' but rather just 'don't be evil'.
Re:A tale of how Google tried to win against Mozilla by tim333 on Monday April 15, 2019 @07:31AM (#19664572)
Be good is much more grey - all actions probably have some good but are not perfectly good. Whereas evil stuff is hopefully unusual.
Re:A tale of how Google tried to win against Mozilla by kibwen on Monday April 15, 2019 @08:18AM (#19664752)
There's the fallacy, then: there's no law that says that evil actions are inherently notable or eyebrow-raising. It's perfectly possible, and indeed common, to do evil by doing nothing at all.
Re:A tale of how Google tried to win against Mozilla by QuercusMax on Monday April 15, 2019 @10:21AM (#19665487)
It's still there in the Code of Conduct: https://abc.xyz/investor/other/google-code-of-conduct/

Scroll all the way to the bottom. It's the closing thought, one of the key places to emphasize something.