I have no idea why everyone isn't blocking all ads, trackers, beacons, or even using Facebook to begin with. Everyone knows what they are about. An ad-free Internet is a good Internet. Personally I have not seen a single ad online on my computers or mobile in years. You already pay to use the Internet. Keeping a website alive is the cost of doing business, not tracking people and allowing their ads to infect, slow down, or interfere with content.