One of the concerns people raise is that Facebook, Google, etc. are lowering the bar. That they're uniquely bad at privacy, or uniquely brazen about violating it, and user privacy is becoming harder to achieve because of their actions.

If everyone else also violates privacy in the same ways, this aspect of the narrative isn't true.

"Less bad" and "equally bad" are incompatible statements, you're claiming both are true

‘Less bad’ here compares one valuation of Facebook's actions to a previous one, whereas ‘equally bad’ compares Facebook's actions to those of Buzzfeed. So they can be both true (regardless of whether they actually are).

By "less bad", I thought the comment was saying that Google/etc. actions are less objectionable. That's what I don't think is true. If I have misunderstood, then I apologize.