True, I imagine its false positive rate is higher than Bixby's. But I think the specific combination of "o-kay-goo-gull" probably doesn't clash with too many things; even when talking about Google. But my Alexa seems to pick up all sorts of words vaguely sounding like Alexa when I play videos.

So I’m sitting in my office, talking with a colleague…

“OK, Google patent 9,876,543 and see if we’re infringing.”

or if my colleague is named Alexa…

“Alexa, let’s hammer those idiots.”

I think the first would wake Google Home. I guess Alexa lets you change the wake word to ‘echo’ or ‘computer’. It would be better if it let you use something arbitrary like ‘Rumplestiltskin’

IP leakage or potential misunderstandings don’t seem so improbable to me. Especially if the listeners in (from OP Bloomberg article) in Costa Rica, India, or Romania aren’t au courant with “hammer those idiots” as English idiom in context.

"OK, Google it!"