I disagree. If that's the only consideration, it creates incentive for the super rich to ensure all other options are bad; that'll ensure you pick the least bad option, the one that benefits them the most.

You have to include whether you are enabling greater income disparity, to ensure there is a disincentive for those in power to create that sort of environment for you. It is rational to consider both what benefits you, -and- what benefits society at large, and if you have sufficiently not terrible options to choose from, picking the one that does not greatly enrich another on your effort is a positive.