This isn't just a programming issue; it reminded me of my younger days as a freelance designer, where I would meet with many prospective entrepreneurs who would tell me something like 'I'm very good at design, I just need somebody to work the software.'

Invariably, there is more to both programming and design than meets the eye. While learning can help obviate this problem it's not a cure-all; it is also important to learn how to a.) prioritize and simplify when your reach exceeds your grasp and b.) have realistic expectations for outcomes vs. budget.

It's a good idea to learn both, but again, the execution is more problematic.