While the material discussed in the article and new, the phase of matter is not new. The term is called non-newtonian fluid. Believe it or not you can make material with these properties in your own home.

An inexpensive, non-toxic example of a non-Newtonian fluid is a suspension of starch (e.g. cornstarch) in water, sometimes called "oobleck", "ooze", or "magic mud" (1 part of water to 1.5–2 parts of corn starch). The name "oobleck" is derived from the Dr. Seuss book Bartholomew and the Oobleck.

Because of its properties, oobleck is often used in demonstrations that exhibit its unusual behavior. A person may walk on a large tub of oobleck without sinking due to its shear thickening properties, as long as the individual moves quickly enough to provide enough force with each step to cause the thickening. Also, if oobleck is placed on a large subwoofer driven at a sufficiently high volume, it will thicken and form standing waves in response to low frequency sound waves from the speaker. If a person were to punch or hit oobleck, it would thicken and act like a solid. After the blow, the oobleck will go back to its thin liquid like state.