>If it isn't being selected, then clearly there's insufficient competition to drive better prices and better packages.

No, not everyone is going to have your use patterns or knowledge. Most ordinary folks are just price sensitive. "What's the lowest price thing I can get that's not dialup."

I agree there need's to be more competition, but so long as there exits cheaper packages bellow the "minimum broadband" definition there will be many normal people who buy them.