I always recommend users to pick a VPN service in a country not on friendly terms with domestic agencies. Sure, that country gets your data but have a harder time correlating it with anything.

In my circle, VPN use starts to be requested by non-technical users that just want to minimize their digital footprint.

Seems amazing to me, since people spend 200$+ on a service for a year, so it seems rather important to them.

No reason not to use globalization to your own advantage.