You are not wrong. But you are assuming every language author must be wanting to become the next mainstream language. I am already aware Lobster will unlikely be that, and I am fine with it. I am having a ton of fun developing it, and I have used it for many projects. I do not want to have more impact by working on something more boring :)
Without large teams working for years, its very hard for a new languages to break in to general use. There are ofcourse outliers and you can get lucky - but then you have to be terribly lucky. So the end result is that 99.9% of languages just die or become hobby project for a person regardless of their features, benefits, beauty or aesthetics. Again, nothing wrong with becoming personal hobby project but if my goal was to create game engines that becomes force in the industry, I would probably not start by creating entirely new language.
I'm not experienced as much as the author, so this is my personal opinion and likely not very well informed. I writing this just because I see several people spending years in creating new languages while their goals have been something else. They dream about repeating success of Java while not realizing how rare it is. After they finish their labor of love, I wonder if they find it depressing to become just line item in the list of dead programming languages. What if they would have actually focused on their original goal instead with emphasis on adding new powerful features that integrates and plays well with existing stuff? It's sure not as sexy and respectable as being father (or mother) of new language but has much higher chance of generating desired impact.