"For example, we ran Basecamp on a single server for the first year. Because we went with such a simple setup, it only took a week to implement. We didn’t start with a cluster of 15 boxes or spend months worrying about scaling. Did we experience any problems? A few. But we also realized that most of the problems we feared, like a brief slowdown, really weren’t that big of a deal to customers. As long as you keep people in the loop, and are honest about the situation, they’ll understand."