I think the correct comparison would be Average Selling Price (ASP), which for a Model 3 is nearly $60k USD. So I think when someone suggests a 50% price reduction, they are saying they'd love to buy a Tesla that is real-world, no tax credits necessary, breaking the $30k barrier.

The most expensive Toyota Camry barely tops $30k[0], and the vast majority sells for less. So ultimately, mainstream electric cars will have to compete in this space (and probably without tax credits, unfortunately.)

I only have one anecdote - my co-worker bought a Model 3, and it was over $60k. That's a luxury! I'm a reasonably well-paid software guy, but I've never spent more than $29k on a car. Currently I drive a hatchback that I bought nearly new for under $20k. So I'm stuck looking at the Nissan Leaf as my option for an electric car, and it would probably work if I kicked my wife out of the garage and installed a charger there. But I'm hesitant to go from a Mazda 3 to a Leaf.

[0] https://www.cargurus.com/Cars/2019-Toyota-Camry-Price-c27940