Reddit uses machine learning models to maximize engagement. This ruins any of the forum-like qualities reddit had. It’s gross.

Every subreddit is constantly in the process of eternal September, which kills the dynamics of getting to know one another that were common on forums.

Social media that is good cannot have advertising and cannot be an algorithmic Skinner box that maximizes engagement.

I am starting to think of competing with Facebook as creating online tribes that are costly, perhaps even financially very costly, but full of rich directed action. Sometimes like the dynamics of a church, where users are collated into tribes of limited size.