I'm confused by this, how do you avoid commercials. From watching the off NFL game there's even like pre-commercial commercials. "Brought to you by <some american car company> and <drink> the official drink of <whatever> and McDonalds - I'm loving it".

tivo, netflix, amazon prime, hulu, etc.

I don't watch network tv anymore. Well, I don't actually watch TV at all, but you get the picture.

According to demographics, the market share of people watching broadcast television vs people watching "alternative media" (read streaming) was less than 50% as of the end of last year, I believe, according to some studies (though they were surveys, so it's hard to say exactly how accurate they are, but the pendulum is definitely swinging)

EDIT:

In an American survey, but this did include YouTube as a form of streaming media

I don't know about Tivo, but are all of the rest of these not available in Europe...?

Well, I'm using Tivo just to refer to any timeshifting device, there are plenty. I thought the others were available in some form in EU, but I could be wrong.