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Re:Where Are All The Internet Sales Guys? (CarWoo YC S09) by jayp on Tuesday November 30, 2010 @11:01PM (#1956754)
Sure, every startup needs users.

However, Carwoo is a marketplace (for buying and selling cars), which differentiates it from other consumer-facing web startups. A web-based marketplace is scalable only if it reaches a critical mass. Without a critical mass, it will stagnate or worse, become irrelevant. As such, any service that creates a new marketplace needs to think of initial customer acquisition as a core value-add. Because, without the critical mass, it is not going too far.

Further, getting to a critical mass is the biggest thing that will differentiate CarWoo from any competitor, as making a functional clone of CarWoo (the web site) is arguably trivial.

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