No, Your Instagram ‘Influence’ Is Not as Good as Cash, Club Owner Says

Re:No, Your Instagram ‘Influence’ Is Not as Good as Cash, Cl... by user5994461 on Wednesday April 03, 2019 @02:48PM (#19566062)

You're missing the point entirely. The money is in affiliate marketing. Show off in bikinis/makeup and link to buy them. Every time someone buys you're earning a small percentage of the sale. It adds up very quickly.

General rule is at least 1/1000th of viewers are buyers. A youtube videos with hundreds of thousands of views have sold hundreds bikinis.

Companies may give you a product to show off for free or even pay you, but that doesn't make money like selling it.

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Re:No, Your Instagram ‘Influence’ Is Not as Good as Cash, Cl... by reaperducer on Wednesday April 03, 2019 @03:37PM (#19566506)

General rule is at least 1/1000th of viewers are buyers. A youtube videos with hundreds of thousands of views have sold hundreds bikinis.

And as a general rule, each bikini sold nets the affiliate about 10¢. So with 100,000 views, that's ten bucks.

After deducting standard business expenses, travel, food, etc... (since "influencers" almost always have to pay their own way), you make about -$4,000 per trip.

I think this explains why so many "influencers" are riding on their parents' money.

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Re:No, Your Instagram ‘Influence’ Is Not as Good as Cash, Cl... by user5994461 on Thursday April 04, 2019 @08:38PM (#19578542)

You're severely underestimating the price of underwear. Don't forget to double because top and bottom are sold separately.

Somewhere between 10 and 100 dollars is not bad for a video that took a day to make in one's bedroom.

Don't know why you're talking about trips. It's never been about traveling. Traveling costs money, it doesn't pay. There are very profitable affiliate schemes for hotels but I doubt they are accessible to a solo teenager and it's nothing like selling a cheap item.

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Re:No, Your Instagram ‘Influence’ Is Not as Good as Cash, Cl... by alistairSH on Wednesday April 03, 2019 @02:58PM (#19566146)

Yeah "ad revenue" - in my mind a link to Amazon is just another ad. But, I could have been more clear. And in Jimenez' case, is he really making his money from affiliate links? The article makes it sound like that's not it? I don't follow him, so no idea.

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Re:No, Your Instagram ‘Influence’ Is Not as Good as Cash, Cl... by sct202 on Wednesday April 03, 2019 @03:00PM (#19566166)

The person who runs Candy Japan posts the results of their Youtube unboxing videos and Youtube ads, and their conversion seems much lower than 1/1000.

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Re:No, Your Instagram ‘Influence’ Is Not as Good as Cash, Cl... by engineerworks on Wednesday April 03, 2019 @03:25PM (#19566403)

Because candy doesn't solve problems like makeup, garcinia combogia or other weightless gadgets do.

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Re:No, Your Instagram ‘Influence’ Is Not as Good as Cash, Cl... by jlarocco on Wednesday April 03, 2019 @03:18PM (#19566341)

And where are you getting those number from?

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