Where Are All The Internet Sales Guys? (CarWoo YC S09)

Re:Where Are All The Internet Sales Guys? (CarWoo YC S09) by il on Tuesday November 30, 2010 @05:25PM (#1955839)

Anyone interested in a job specifically defined as "driving a lot of traffic right now" is going to be an affiliate marketing / black hat seo / marketing douche who will not add value to your business.

Now that's just mean.

It's very possible to drive lots of traffic without being a "strategist" or vague business guy. Strategy should be the founders' job, they may very well be looking for someone to take care of the nuts and bolts of optimizing campaigns.

[ Parent | on HN ]

Re:Where Are All The Internet Sales Guys? (CarWoo YC S09) by joshklein on Tuesday November 30, 2010 @05:54PM (#1955927)

I'm not saying anyone who is able to drive a lot of traffic is one of those [negative things]. I'm saying anyone interested in a job post to do that task for a startup with an unmentioned level - implied to be very low - of influence on strategy (not to mention compensation or equity) probably is.

I would be skeptical of anyone, "user acquisition hacker" or otherwise, who is confident in their ability to drive traffic of "folks who want cars" in a profitable way. That's too broad for anyone without a fortune 500 budget to remotely consider; the first task of this marketing hire should be to redefine and narrow the audience this product targets, and consider whether or not that user actually wants the thing CarWoo is delivering.

Smart marketers don't want traffic, they want profits. In hiring a marketer to deliver traffic, they're missing the forrest for the trees.

[ Parent | on HN ]