The Sleeper Effect - Hackdot

The Sleeper Effect

Posted by harscoat on Tuesday November 30, 2010 @07:15AM
from the spring.org.uk dept.

http://www.spring.org.uk/2010/11/persuasion-the-sleeper-effect.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PsychologyBlog+%28PsyBlog%29&utm_content=Google+Reader

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Re:The Sleeper Effect by mikemainguy on Tuesday November 30, 2010 @07:51AM (#1953924)

I see this with clients all the time. Pitch a "stupid" idea and 10 weeks later the client comes back with a "brilliant" one (that is identical).

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