Re:Uber is dropping rates for drivers down from 80 cents/mil...
by tachyonbeam on Saturday March 30, 2019 @09:38PM
(#19533152)
> Maybe they aren’t doing well and are trying to get their books in order before their IPO?
That's probably what it is. They're still not profitable. They might be hoping that this will tip them over the edge into profitability just before the IPO. This is a 25% cut. That's likely to piss off many drivers and make them want to do something else, but they might be counting on the fact that they have a steady supply of new drivers. The new drivers will never have experienced the higher rate.
Re:Uber is dropping rates for drivers down from 80 cents/mil...
by Nasrudith on Saturday March 30, 2019 @10:12PM
(#19533311)
Well it is a matter of what they are trying for - growth or profitability and how much in either direction. Amazon is an example of a success story of 'pump growth and then pump margin when huge'. What they are doing now is losing money and trying to make up for it through scale.
The sustainable equilibrium approach is the summation of profit margin x ride numbers.
Re:Uber is dropping rates for drivers down from 80 cents/mil...
by baddox on Saturday March 30, 2019 @11:12PM
(#19533554)
> if Uber pays drivers more per mile, you’d have more people that will want to drive for Uber. This would mean fewer rides (per driver), which would cause the average take-home pay for a driver to be lower.
How so? Uber can and does control the number of drivers on their service at any given time.
Which would cause drivers to leave, but everything would eventually equilibrate.
But if you also lower the per-mile rate (and total take home pay), then drivers won’t have much left over to “invest” in their independent businesses (their cars). So, the fleet will start to skew to older cars, which might start to drive away riders.
So, if you wanted to keep a steady supply of drivers, a player like Uber should want to maximize the total take-home pay for a driver, but not necessarily the per-mile rate (eventhough the two are obviously confounded).
But by and large, I completely agree with you. I can’t understand the logic behind lowering the per-mile rate for drivers. Given their inherent competition with Lyft for both drivers and riders, they should be working to keep both groups as happy as possible. Maybe they aren’t doing well and are trying to get their books in order before their IPO?