I wish there was pushback against the notion of "hoping" and "wishing" for companies to do the right thing. Companies should be more afraid of the ire of informed customers informing other customers, than of competition, that's the delusion I live in... they should worry about having done too little, too late, instead of us always keeping an ever slimmer hope for ever smaller breadcrumbs alive.

Gmail had rss integration through Reader back in the day. With the short lived Buzz, had easy integration for discussions on rss feeds.