> And please don't be condescendingly academic about WP/W8 distinction. The "ugliness" of UI people here talk about is present on both platforms
I googled "Windows Phone 8 review". This is typical of the results I get.
https://www.cnet.com/reviews/windows-phone-8-review/
Windows Phone 8 makes significant changes while remaining true to its core. It's sharp, colorful, clean, and simple, but also hip and a bit exuberant. New features include a surge of NFC actions, greater customization, and a heavy peppering of more-minor additions and adjustments; yet it's the tile-based interface that continues to be the operating system's most distinctive and defining characteristic.
The UI is virtually always called out as great and great looking, even if the reviewer ends up not liking the rest of the package.
And please don't be condescendingly academic about WP/W8 distinction. The "ugliness" of UI people here talk about is present on both platforms and you still have to do some work to hide it on W10 (e.g. manually unpinning tiles from start menu after each upgrade, confusing system settings, disjoint set of options in old vs new UI etc.).