I think that a huge component of the "Culture War" is large media (game, movie, etc.) companies colluding with the press to mitigate the effects of internet word of mouth by discrediting independent internet-based sources that are not part of the "access journalism" payola network and that foster discussion between ordinary consumers. And the surest way to discredit an organization is to accuse it of being a safe harbor for child molesters, serial sexual harassers, racists, Nazis, the "alt-right", etc.

The principles of Cluetrain work -- provided that there exist organic online communities where consumer discussion can take place. It makes sense that in order to preserve the status quo, preventing such communities from ever forming or reaching critical mass is a top priority for the BigCos.