Re:BBC podcasts on third-party apps
by dagw on Thursday March 28, 2019 @11:52AM
(#19513392)
But why? I don't see a financial motivator here
If you listen via Google they not only know what you listened to but for how long you listened, which parts you skipped over or stopped listening at, and whether you listened to the ads or not. All that information has value to them. Being able to say these people googled your product within 72 hours of hearing your ad on these podcasts is very valuable.
If you listen via Google they not only know what you listened to but for how long you listened, which parts you skipped over or stopped listening at, and whether you listened to the ads or not. All that information has value to them. Being able to say these people googled your product within 72 hours of hearing your ad on these podcasts is very valuable.