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Re:BBC podcasts on third-party apps by fenwick67 on Thursday March 28, 2019 @08:41AM (#19511577)
If you stay on a search results page you're more likely to do another search after you're done listening, rather than browsing around on BBC's site.
Re:BBC podcasts on third-party apps by beaner on Thursday March 28, 2019 @08:59AM (#19511717)
It is also a better use experience.
Re:BBC podcasts on third-party apps by Mindwipe on Thursday March 28, 2019 @10:52AM (#19512724)
I'd be fairly surprised if the metrics resulted in any measurable difference there tbh.
Re:BBC podcasts on third-party apps by captn3m0 on Thursday March 28, 2019 @11:21AM (#19513062)
Even a minute change in this might convert to a non trivial difference in ad revenue for this feature.

This is the company that decides shades of blue by conversion numbers.