It's an ages-old argument: "if I won't do this evil thing, somebody else will, and they will be worse at it". It also makes you complicit in and responsible for whatever you help with, though.

But I don't have a problem with Apple here, because they did exactly that - they're not providing their News app/service in China at all, rather than providing a censored version where they would be implementing the censorship. Yes, this means that local competitors will offer their own apps, likely censored even more. And it's up to Chinese citizens to hold them to account. But when it comes to American companies, it's our job to do so.