"Entstanden im Rahmen unserer Aktion „3 Teams, 14 Tage, 150.000 Möglichkeiten" und entwickelt von Team A aus Hamburg."
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It was a contest - roughly translated 3 teams, 14 days 150.000 posibilities. The lock has been developed by Team A from Hamburg.
I can confirm that the part of the video starting at 1:20 is actually airing as advertising on German TV.
It's nice to see that this is a real device and not just CGI.
I don't think Conrad is developing this bike lock as an actual product.