Some of the reports of Russian involvement seem just a tad too convenient. Besides, much of the Trump/Brexit phenomena is explainable without. Maybe there was foreign meddling too, who knows?
The grievances seem clear for anyone who cares to look - those areas and people hardest hit by deindustrialisation, globalisation and have been deprived regions for knocking on 40 years, and also hardest hit by austerity voted most for leave, and for Trump. The chance to kick the system, hope for jobs, for a different way. So blame silly voters or the parties might have to admit that leaving those regions to rot may have been a mistake. Admitting mistakes isn't on message, so politicians can't do that!
Of media, I suspect for most of us old media - TV and papers - has far less an effect than ever before. So they get more and more outrageous to try and stay relevant. Most now get news from a selection of sites rather than the morning paper or evening TV. For older folks who still have the habit of news from a single source, I suspect they still have impact. I really doubt any media site or paper can turn an election like they could in the 70s and 80s.
Advertising on the other hand is much more insidious. I'm used to seeing ads from both sides of every campaign. Personalised net and social media ads mean people can be targeted with what they're susceptible to - their own personal hot issues. That has the potential for effect the old media used to have, perhaps far more, and is invisible to all except recipient. I was certainly very surprised (and disappointed) by some of the FB ads revealed after the referendum.
I think we may be in violent agreement. :)
Frankly, it's just people being unwilling to consider that the opposition has legitimate and deeply held political grievances with the status quo. I mean, just think about the argument. People only voted for Trump because of Russian meddling. That implies a belief that media can significantly influence people. But the vast majority of the media hated Trump. So then you have to hold two opposing viewpoints simultaneously: that media is deeply influential (when it's paid for by the Russian state) and that it simply isn't influential (when wielded by the established media and every celebrity with a platform). I suspect that there are a lot similarities with Brexit.
So which is it? Does media matter? Or does it not?