Given that they've always had lifestyle, arts, food, fashion and other writings under their umbrella, I'm going to guess that you're not a patron and your spurious opinion isn't relevant to them.

it's in the Style section, which has basically always been writing articles about weird trends among a small number of rich people. readers have been complaining about this nonstop since it got started almost 30 years ago.

generally when I find myself on the NYT website getting a sense of general annoyance, I look up and see that I'm reading a Style article, and then just relax and don't take it too seriously.

It's more profitable to make news than report on the news.