Google launches AMP for email

Re:Google launches AMP for email by ballenf on Tuesday March 26, 2019 @02:29PM (#19494670)

And in 9-12 months, HTML fallback will become optional for senders who want to "optimize" their content. And to prevent "inconsistent user experiences, which are causing user confusion."

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Re:Google launches AMP for email by Ajedi32 on Tuesday March 26, 2019 @02:38PM (#19494769)

Senders can include or not include any MIME types they want; that's just how email works. Though it seems unlikely they'd skip HTML fallback, since not every email client connected to Gmail is necessarily going to support AMP.

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Re:Google launches AMP for email by pmontra on Tuesday March 26, 2019 @04:33PM (#19495755)

I guess that the HTML fallback is not cost free to create. I bet that some of them will be links to the website, like the "read this message on the web" links that are almost the only fallback we have from complex layouts now.

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Re:Google launches AMP for email by gumby on Tuesday March 26, 2019 @06:16PM (#19496505)

Seems like a lot of messages exclude the text alternative fallback!

I filter those and sent them straight to my trash unread.

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